Always dependable
Time-tested, quality performance you can rely on to always be ready for the road ahead.
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Overview
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Range
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History
The Firestone range
Firestone car tyres
Firestone is the dependable tyre you can rely on every day. Firestone car tyres offer durable quality and a great balance between comfort, safety and affordability. It’s the time-tested performance you can expect from Firestone.
Firestone SUV and 4x4 tyres
Firestone Destination & Transforce are the hardworking 4x4 and SUV tyres you can count on to deliver quality at an affordable price. Whether you’re driving on main roads or rugged tracks, the Firestone SUV and 4x4 range offers all-round performance and durability ready for harsh New Zealand conditions.
Firestone light van tyres
Stay on course with the Firestone CV4000, the reliable commercial tyre for light vans and utes. With great grip and outstanding comfort, Firestone is ready to work.
Firestone truck & bus tyres
No matter the task ahead, Firestone has the durability and performance you can depend on. There's a tyre for every application – whether you’re hauling freight interstate on the highway, or carrying passengers and cargo around the suburbs.
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The Firestone range
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1900
Firestone Tyre and Rubber Company is founded.
Firestone Tyre and Rubber Company is founded by Harvey S. Firestone in Akron, Ohio.
1906
Firestone delivers 2,000 sets of tyres to Ford.
The delivery was the largest single order of tyres ever placed, and started a business partnership that would last for decades.
1910
Firestone opens Akron, Ohio Factory.
In 1910, profits for Firestone Tyre and Rubber Company exceeded $1 million for the first time. By June 1910, Firestone’s new factory in Akron, Ohio opened.
Firestone becomes the world's largest rubber producer.
On May 31, 1955, Firestone became the world’s largest rubber producer, producing one million pounds of rubber per day.
1965
Firestone hits annual sales record.
Firestone celebrated its 65th anniversary with a record $1.45 billion in sales across 23 countries, the highest sales record in its history. At that point, the company made and marketed 3,600 types and sizes of tyres as well as 2,000 other products that included rubber, metals, plastics, synthetics, textiles and chemicals.
1988
Firestone merges with Bridgestone
Firestone merges with Bridgestone, which shares similar values and a tradition of innovative excellence. This merge creates what is now the largest tyre manufacturer in the world.
